Limbaugh changes show name – Now “The E.D. Show”

Conservative talk radio host Rush Limbaugh has changed the name of his program, the latest shot in a continuing battle with progressive radio host Ed Schultz.

Limbaugh told his national radio audience this morning that the program will now be called The E.D. Show, a poke at the title of Schultz’s MSNBC program, The Ed Show.

For a long time, Schultz has made it a habit on air to call Limbaugh “the druggster,” a reference to Limbaugh’s 2003 admission of dependency on prescription drugs and Frito-Lay products.

Limbaugh finally struck back three weeks ago, saying on air that Schultz’s show is named after Mr. Ed Grimley, the character created and performed by Martin Short on SCTV and Saturday Night Live.

Schultz responded by challenging Limbaugh to perform a musical number on The Ed Show, leading to Limbaugh’s re-branding announced today.

Limbaugh also announced a sponsorship coup, signing up a major pharmaceutical product as his show’s first-ever title advertiser. “I am proud to say that this program is now The E.D. Show sponsored by Viagra,” Limbaugh intoned.

5 thoughts on “Limbaugh changes show name – Now “The E.D. Show””

  1. “I am proud to say that this program is now The E.D. Show sponsored by Viagra,” Limbaugh intoned.

    That, and a fistful of $100s is responsible for his love life as well. Ick!

  2. I swear every time I see him he’s a different weight, last month he looked at least 400 lbs, then a couple of weeks ago 320 lbs, a few days back 275 lbs. Next month he will be back up to 400 lbs again. There are people who would pay serious money to lose 100 lbs in a month. Pain killers, Viagra and Frito-Lay products are a dangerous combination.

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